The inaugural International Workshop on Excellent Cases of MBA Programs was recently held at Tsinghua University. This event was organized by the China National MBA Education Supervisory Committee (hereinafter referred to as CNMESC) and the Chinese Society of Academic Degrees and Graduate Education. It was hosted by the China Business Case Center of Tsinghua University School of Economics and Management (Tsinghua SEM). More than 70 faculty members from more than 60 MBA programs across the country participated in the workshop to engage in discussions and knowledge exchange.

BAI Chong-En, vice chairman of the CNMESC and dean of Tsinghua SEM, extended a warm welcome and heartfelt thanks to the attendees of this event, including the experts and scholars actively engaged in case studies. BAI said the development and construction of cases play a crucial role in the advancement of MBA education. It has consistently been one of the major tasks highly esteemed and vigorously promoted by the CNMESC. In this new era of higher education, case studies will be an important tool for enhancing the quality of graduate programs with professional degrees in China.

LI Jizhen, vice dean of Tsinghua SEM, said that in recent years, other international business schools have shown growing interest in the Chinese experience. Simultaneously, business schools in China are motivated to share China’s story on the international stage. With valuable opportunities and a broader outlook, case teaching is expected to flourish in China, pushing management education in the country toward high-quality and in-depth development. LI conducted a teaching demonstration on a case study titled “Golden Eagle Group: Resolving ‘Not-In-My-Back-Yard’ through Environmental Protection Innovation.”

WANG Xueli, a tenured associate professor at the Department of Leadership and Organization Management at Tsinghua SEM, conducted a teaching demonstration using the “NetentSec” cases and shared her experience in case development.

Professor SU Ning from the Richard Ivey School of Business at the University of Western Ontario, Canada, shared his experience in case teaching and development. Drawing from his teaching experience and questions posed by attending faculty members, he gave insights into case writing, case teaching analysis, and related skills.

ZHAO Ziqian, administrative director of the China Business Case Center at Tsinghua SEM, delivered a keynote speech titled “Translation and Editing of English Cases.”

CHENG Manli, director of the National Institute of Strategic Communication and Professor of the School of Journalism and Communication at Peking University, delivered a keynote speech titled “New Situation and New Topics - Constructing China’s International Communication Capacity.”

The opening ceremony of the workshop was presided over by WANG Ping, director of the Secretariat Office of CNMESC.

The International Workshop of Excellent Cases of MBA Programs has the goal of advancing the global dissemination of cases with Chinese characteristics, enhance global influence, improve case development and teaching methods, and foster the high-quality advancement of management cases in China. This workshop centers on aspects like case teaching, writing, and international dissemination. It invites seasoned faculty members specializing in case studies from prominent domestic and international business schools to participate and share insights. The workshop is dedicated to providing opportunities for case study educators from MBA programs in China to engage in discussions about case writing and teaching capabilities. It aims to present the style of case writing and teaching both domestically and abroad, thereby promoting global exchange and development of China’s management cases.

Editor: Li Han